Emarketing SOuth Africa

Basic Internet Marketing For Your Small Business

By Shawn Joubert

For a small business that has always been brick and mortar only, the transition to the online world can be a difficult one. A business owner that has always done offline advertising and networking may feel that they are at a disadvantage when it comes to marketing their business online.

However, that is not necessarily the case. In fact, these business owners may actually have an advantage in that they already know what kind of marketing materials and messages work for their business offline, and they can use those advertising pieces and marketing activities to begin to drive traffic to their online destinations.

More and more small businesses find it essential to market their products and services online. Customers are increasingly turning to the Web to research companies, compare product features and prices, and to purchase online. A company that does not take advantage of the Web and to market their business can lose valuable customers and profits....

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Blog Marketing For Your Business

By David Retief

First off, let me start by saying that blogging is a real fun way of updating or "web logging" as the term suggests, the every day happenings of someone's personal life, for the rest of the blogosphere to see and read. Now some of you reading this will ask but what can it do for my business and can it increase my ROI or even drive more traffic to my website and convert prospective visitors into buyers and long term clients?

Well the answer is a yes, if done in the correct way, but it can be a train wreck if it is done without any effort, time or careful consideration.

Take the following in mind when setting up your business blog:

 

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